by Jenn Lisak | Jul 24, 2024 | Branding & Messaging
Did you know that the history of logos dates back centuries to family crests and hieroglyphics? Today, logos are all around us. Unless you’re reading this from off the grid, you could probably find at least five logos wherever you are right now. In short, a...
by Jenn Lisak | Mar 27, 2024 | Marketing Gems
In the fast-paced digital world, email marketing remains a critical strategy for businesses to connect with their audience. However, most inboxes are flooded with messages competing for attention, so knowing the best practices to stand out and drive engagement has...
by Jenn Lisak | Feb 23, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
by Jenn Lisak | Jan 22, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
by Jenn Lisak | Dec 17, 2020 | Business Strategies, Marketing Gems Podcast, Marketing Lifecycle
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems...
