by Jenn Lisak | Feb 23, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
by Jenn Lisak | Jan 22, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
by Jenn Lisak | Dec 17, 2020 | Business Strategies, Marketing Gems Podcast, Marketing Lifecycle
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems...
by Jenn Lisak | Nov 19, 2020 | Branding & Messaging, Marketing Gems Podcast, Team Sapphire
In this episode of the Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of the Brassy Broadcasting Company, Jenn discusses why this...
by Jenn Lisak | Jul 28, 2020 | Branding & Messaging
What things come to mind when you read “simplicity” or “fresh” or “trust?” Likely the majority of the phrases and images that pop into your brain are the same as other people. When it comes to creating an effective logo, it’s these generally accepted notions and...
