How are you supposed to stand out in a world that continues to expand?
Sapphire Strategy can help you make your brand memorable, whether you’re starting from scratch or revisiting an established brand.
Branding is not just pretty fonts or fluffy marketing language; it truly represents your business and how people feel about it at the end of the day. Brand guidelines are a crucial part of laying a foundation for your marketing efforts, setting the stage for how your external-facing content should be formatted, as well as inspiring your team for content and messaging produced.
Building your brand’s aesthetic includes factors like:
Iconography / Imagery
Before we start building out a brand guide that outlines everything needed for the brand—fonts, colors, imagery, logo, and how to use each of them—we need to establish what your brand means to you and your customer and how to visually portray that across all your platforms.
“At the end of the day, the aesthetic brand needs to visually represent not only your core values but also resonate with the type of business and industry you’re supporting.”
– Jenn Lisak Golding