by Jenn Lisak | Jul 24, 2024 | Branding & Messaging
Did you know that the history of logos dates back centuries to family crests and hieroglyphics? Today, logos are all around us. Unless you’re reading this from off the grid, you could probably find at least five logos wherever you are right now. In short, a...
by Jenn Lisak | Nov 19, 2020 | Branding & Messaging, Marketing Gems Podcast, Team Sapphire
In this episode of the Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of the Brassy Broadcasting Company, Jenn discusses why this...
by Jenn Lisak | May 20, 2020 | Branding & Messaging
Effective content marketing can answer questions your audience never knew they wanted answered. It transforms your subject matter expertise into a digestible, ready-to-read format that prospects or customers can peruse at their leisure. The key is to create the right...
by Jenn Lisak | Aug 14, 2019 | Branding & Messaging
High-earning products and services have something in common: they communicate a clear understanding of what problems they solve, for whom, and how their solutions are unique in the market. A strong brand, then, has a solid understanding of its product marketing,...
by Jenn Lisak | Aug 7, 2019 | Branding & Messaging, Business Strategies
Ever shopped for software with your team when some of you cared deeply about functionality and interconnectivity, and others cared most about price? Or deciding on a new hire when one of you prioritized soft skills and the other pushed for technical mastery? It’s a...
by Jenn Lisak | Jun 13, 2019 | Branding & Messaging
When building your company’s brand, efforts are bucketed into two groups: the visual brand and your messaging. We’ve discussed how crucial your visual presence is to your business, outlining how the aesthetic of your brand resonates with an audience and how the...
