by Jenn Lisak | Nov 19, 2020 | Branding & Messaging, Marketing Gems Podcast, Team Sapphire
In this episode of the Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of the Brassy Broadcasting Company, Jenn discusses why this...
by Jenn Lisak | Jul 28, 2020 | Branding & Messaging
What things come to mind when you read “simplicity” or “fresh” or “trust?” Likely the majority of the phrases and images that pop into your brain are the same as other people. When it comes to creating an effective logo, it’s these generally accepted notions and...
by Jenn Lisak | May 20, 2020 | Branding & Messaging
Effective content marketing can answer questions your audience never knew they wanted answered. It transforms your subject matter expertise into a digestible, ready-to-read format that prospects or customers can peruse at their leisure. The key is to create the right...
by Jenn Lisak | Aug 14, 2019 | Branding & Messaging
High-earning products and services have something in common: they communicate a clear understanding of what problems they solve, for whom, and how their solutions are unique in the market. A strong brand, then, has a solid understanding of its product marketing,...
by Jenn Lisak | Aug 7, 2019 | Branding & Messaging, Business Strategies
Ever shopped for software with your team when some of you cared deeply about functionality and interconnectivity, and others cared most about price? Or deciding on a new hire when one of you prioritized soft skills and the other pushed for technical mastery? It’s a...
by Jenn Lisak | Jun 13, 2019 | Branding & Messaging
When building your company’s brand, efforts are bucketed into two groups: the visual brand and your messaging. We’ve discussed how crucial your visual presence is to your business, outlining how the aesthetic of your brand resonates with an audience and how the...
