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Putting the Marketing Lifecycle Model into Practice Ep. 4

Putting the Marketing Lifecycle Model into Practice Ep. 4

by Jenn Lisak | Feb 23, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle

Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
Manufacturing Strategy Execution: Marketing Gems Podcast Ep. 3

Manufacturing Strategy Execution: Marketing Gems Podcast Ep. 3

by Jenn Lisak | Jan 22, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle

Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
Molding the Strategy: Marketing Gems Podcast Ep. 2

Molding the Strategy: Marketing Gems Podcast Ep. 2

by Jenn Lisak | Dec 17, 2020 | Business Strategies, Marketing Gems Podcast, Marketing Lifecycle

Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization.  In this episode of the Marketing Gems...
Mining for Information: Marketing Gems Podcast Ep. 1

Mining for Information: Marketing Gems Podcast Ep. 1

by Jenn Lisak | Nov 19, 2020 | Branding & Messaging, Marketing Gems Podcast, Team Sapphire

In this episode of the Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of the Brassy Broadcasting Company, Jenn discusses why this...
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Sapphire Strategy is a Measured Marketing Agency here to help B2B businesses optimize their marketing performance through analytics-backed insight, experienced-based intuition, and strategic creativity.

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