Blog
Marketing Gems
To 8 and Beyond: Reflecting on 8 Years of Business
In a never-ending cycle of “holy moly, how does time go by this fast?”, Sapphire is celebrating eight years in business this year.
How to Create a Powerful Logo
Did you know that the history of logos dates back centuries to family crests and hieroglyphics? Today, logos are all around us. Unless you're reading this from off the grid, you could probably find at least five logos wherever you are right now. In short, a logo is...
How to Make an Impact in the Inbox: Best Practices for Email Marketing
In the fast-paced digital world, email marketing remains a critical strategy for businesses to connect with their audience. However, most inboxes are flooded with messages competing for attention, so knowing the best practices to stand out and drive engagement has...
Putting the Marketing Lifecycle Model into Practice Ep. 4
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
Manufacturing Strategy Execution: Marketing Gems Podcast Ep. 3
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
Molding the Strategy: Marketing Gems Podcast Ep. 2
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems...