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Putting the Marketing Lifecycle Model into Practice Ep. 4

Putting the Marketing Lifecycle Model into Practice Ep. 4

by Jenn Lisak | Feb 23, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle

Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
Manufacturing Strategy Execution: Marketing Gems Podcast Ep. 3

Manufacturing Strategy Execution: Marketing Gems Podcast Ep. 3

by Jenn Lisak | Jan 22, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle

Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
Molding the Strategy: Marketing Gems Podcast Ep. 2

Molding the Strategy: Marketing Gems Podcast Ep. 2

by Jenn Lisak | Dec 17, 2020 | Business Strategies, Marketing Gems Podcast, Marketing Lifecycle

Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization.  In this episode of the Marketing Gems...
Indy Marketing Leaders Dive into SaaS Storytelling and Building a Company’s Narrative

Indy Marketing Leaders Dive into SaaS Storytelling and Building a Company’s Narrative

by Jenn Lisak | May 8, 2019 | Branding & Messaging, Events, Marketing Lifecycle

Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
A 2-Year Anniversary Message from Sapphire’s CEO

A 2-Year Anniversary Message from Sapphire’s CEO

by Jenn Lisak | Jan 31, 2019 | Events, Marketing Lifecycle, Team Sapphire

Effective marketing requires a foundation of measurable data, but I always thought that it needed some level of experienced-backed intuition as well. Sometimes, what the current trends are telling you to do is not always right for your business. So when I needed a...
These Tech Companies used SWOT Analysis to Come out on Top of Competitors

These Tech Companies used SWOT Analysis to Come out on Top of Competitors

by Jenn Lisak | Sep 4, 2018 | Marketing Lifecycle

For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...
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