Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast.
After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing Actualization. Listen is as Jenn shares insights for how organizations can put the Marketing Lifecycle Model into practice and what Marketing Actualization really looks like.