by Jenn Lisak | Jul 28, 2020 | Branding & Messaging
What things come to mind when you read “simplicity” or “fresh” or “trust?” Likely the majority of the phrases and images that pop into your brain are the same as other people. When it comes to creating an effective logo, it’s these generally accepted notions and...
by Jenn Lisak | May 20, 2020 | Branding & Messaging
Effective content marketing can answer questions your audience never knew they wanted answered. It transforms your subject matter expertise into a digestible, ready-to-read format that prospects or customers can peruse at their leisure. The key is to create the right...
by Jenn Lisak | May 5, 2020 | Team Sapphire
As the founder and CEO of Sapphire Strategy, a small business (like so many others) affected by a global pandemic, I wanted to share some working from home strategies that work well for me and be honest about what’s become more difficult. I hope that by sharing my...
by Jenn Lisak | Apr 16, 2020 | Business Strategies, Team Sapphire
In Sapphire Strategy’s recent Marketing Gems podcast, our CEO and Founder, Jenn Lisak Golding, offers her experience-backed intuition and industry knowledge to help businesses navigate marketing during a global pandemic. In this episode, Jenn shares how she’s been...
by Jenn Lisak | Mar 26, 2020 | Business Strategies, Team Sapphire
Over the past couple of weeks, many organizations have been faced with the challenge of figuring out how to move their teams to a remote work environment, while also thinking about how they can stay productive. At Sapphire, we are lucky to already enjoy the freedom to...
