Mining for Information: Marketing Gems Podcast Ep. 2

Episode 2 - Mining for Information

In this episode of the Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of the Brassy Broadcasting Company, Jenn discusses why this information-gathering phase is so important to overall marketing strategy. 

  • SWOT
  • Competitive analysis
  • Messaging & branding
  • Market understanding

Get back to business basics to set a firm foundation for a marketing strategy that gets results.

The next phase in the Marketing Lifecycle Model involves Molding the strategy. Listen to Jenn talk about the second phase in the next Marketing Gems podcast episode.