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Marketing Gems
How to Make an Impact in the Inbox: Best Practices for Email Marketing
In the fast-paced digital world, email marketing remains a critical strategy for businesses to connect with their audience. However, most inboxes are flooded with messages competing for attention, so knowing the best practices to stand out and drive engagement has...
Putting the Marketing Lifecycle Model into Practice Ep. 4
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
Manufacturing Strategy Execution: Marketing Gems Podcast Ep. 3
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
Molding the Strategy: Marketing Gems Podcast Ep. 2
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems...
Mining for Information: Marketing Gems Podcast Ep. 1
In this episode of the Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of the Brassy Broadcasting Company, Jenn discusses why this...
Elements of an Outstanding Logo
What things come to mind when you read “simplicity” or “fresh” or “trust?” Likely the majority of the phrases and images that pop into your brain are the same as other people. When it comes to creating an effective logo, it’s these generally accepted notions and...