by Jenn Lisak | Apr 30, 2019 | Team Sapphire
For Sapphire Strategy’s first company retreat together, we packed up our things and headed on our maiden voyage to French Lick. We weren’t exactly sure what to expect, but we were all ready to jump in feet first. Our leader, Jenn Lisak Golding, has a way of inspiring...
by Jenn Lisak | Jan 31, 2019 | Events, Marketing Lifecycle, Team Sapphire
Effective marketing requires a foundation of measurable data, but I always thought that it needed some level of experienced-backed intuition as well. Sometimes, what the current trends are telling you to do is not always right for your business. So when I needed a...
by Jenn Lisak | Sep 18, 2018 | Branding & Messaging
A business’ brand is the face of the company; it’s the core that drives social media and content marketing efforts, and it’s a reflection of the business’ values. Brand guidelines are a crucial part to laying a foundation for your marketing efforts, setting the stage...
by Jenn Lisak | Sep 4, 2018 | Marketing Lifecycle
For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...
by Jenn Lisak | Aug 27, 2018 | Marketing Lifecycle
When producing marketing materials and strategies—blog posts, long-form content like eBooks or white papers, social media tactics, etc.—we often look to what our competitors are doing. In most cases, businesses look at what their competitors are executing well and try...
