by Jenn Lisak | Aug 14, 2019 | Branding & Messaging
High-earning products and services have something in common: they communicate a clear understanding of what problems they solve, for whom, and how their solutions are unique in the market. A strong brand, then, has a solid understanding of its product marketing,...
by Jenn Lisak | Aug 7, 2019 | Branding & Messaging, Business Strategies
Ever shopped for software with your team when some of you cared deeply about functionality and interconnectivity, and others cared most about price? Or deciding on a new hire when one of you prioritized soft skills and the other pushed for technical mastery? It’s a...
by Jenn Lisak | Jun 13, 2019 | Branding & Messaging
When building your company’s brand, efforts are bucketed into two groups: the visual brand and your messaging. We’ve discussed how crucial your visual presence is to your business, outlining how the aesthetic of your brand resonates with an audience and how the...
by Jenn Lisak | May 8, 2019 | Branding & Messaging, Events, Marketing Lifecycle
Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
by Jenn Lisak | Apr 30, 2019 | Team Sapphire
For Sapphire Strategy’s first company retreat together, we packed up our things and headed on our maiden voyage to French Lick. We weren’t exactly sure what to expect, but we were all ready to jump in feet first. Our leader, Jenn Lisak Golding, has a way of inspiring...