by Jenn Lisak | Mar 26, 2020 | Business Strategies, Team Sapphire
Over the past couple of weeks, many organizations have been faced with the challenge of figuring out how to move their teams to a remote work environment, while also thinking about how they can stay productive. At Sapphire, we are lucky to already enjoy the freedom to...
by Jenn Lisak | Aug 14, 2019 | Branding & Messaging
High-earning products and services have something in common: they communicate a clear understanding of what problems they solve, for whom, and how their solutions are unique in the market. A strong brand, then, has a solid understanding of its product marketing,...
by Jenn Lisak | Aug 7, 2019 | Branding & Messaging, Business Strategies
Ever shopped for software with your team when some of you cared deeply about functionality and interconnectivity, and others cared most about price? Or deciding on a new hire when one of you prioritized soft skills and the other pushed for technical mastery? It’s a...
by Jenn Lisak | Jun 13, 2019 | Branding & Messaging
When building your company’s brand, efforts are bucketed into two groups: the visual brand and your messaging. We’ve discussed how crucial your visual presence is to your business, outlining how the aesthetic of your brand resonates with an audience and how the...
by Jenn Lisak | May 8, 2019 | Branding & Messaging, Events, Marketing Lifecycle
Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
