Blog
Marketing Gems
To 8 and Beyond: Reflecting on 8 Years of Business
In a never-ending cycle of “holy moly, how does time go by this fast?”, Sapphire is celebrating eight years in business this year.
How to Create a Powerful Logo
Did you know that the history of logos dates back centuries to family crests and hieroglyphics? Today, logos are all around us. Unless you're reading this from off the grid, you could probably find at least five logos wherever you are right now. In short, a logo is...
How to Make an Impact in the Inbox: Best Practices for Email Marketing
In the fast-paced digital world, email marketing remains a critical strategy for businesses to connect with their audience. However, most inboxes are flooded with messages competing for attention, so knowing the best practices to stand out and drive engagement has...
The Library Approach to Content
Effective content marketing can answer questions your audience never knew they wanted answered. It transforms your subject matter expertise into a digestible, ready-to-read format that prospects or customers can peruse at their leisure. The key is to create the right...
How a CEO Works (and Plays) from Home
As the founder and CEO of Sapphire Strategy, a small business (like so many others) affected by a global pandemic, I wanted to share some working from home strategies that work well for me and be honest about what’s become more difficult. I hope that by sharing my...
6 Tips for Working from Home When You Live There, Too
Over the past couple of weeks, many organizations have been faced with the challenge of figuring out how to move their teams to a remote work environment, while also thinking about how they can stay productive. At Sapphire, we are lucky to already enjoy the freedom to...