by Jenn Lisak | Feb 23, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. After Mining for information, Molding the strategy, and Manufacturing marketing assets, comes the Marketing...
by Jenn Lisak | Jan 22, 2021 | Marketing Gems, Marketing Gems Podcast, Marketing Lifecycle
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in...
by Jenn Lisak | Dec 17, 2020 | Business Strategies, Marketing Gems Podcast, Marketing Lifecycle
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems...
by Jenn Lisak | May 8, 2019 | Branding & Messaging, Events, Marketing Lifecycle
Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
by Jenn Lisak | Jan 31, 2019 | Events, Marketing Lifecycle, Team Sapphire
Effective marketing requires a foundation of measurable data, but I always thought that it needed some level of experienced-backed intuition as well. Sometimes, what the current trends are telling you to do is not always right for your business. So when I needed a...
by Jenn Lisak | Sep 4, 2018 | Marketing Lifecycle
For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...
