by Jenn Lisak | May 8, 2019 | Branding & Messaging, Events, Marketing Lifecycle
Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
by Jenn Lisak | Jan 31, 2019 | Events, Marketing Lifecycle, Team Sapphire
Effective marketing requires a foundation of measurable data, but I always thought that it needed some level of experienced-backed intuition as well. Sometimes, what the current trends are telling you to do is not always right for your business. So when I needed a...
by Jenn Lisak | Sep 4, 2018 | Marketing Lifecycle
For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...
by Jenn Lisak | Aug 27, 2018 | Marketing Lifecycle
When producing marketing materials and strategies—blog posts, long-form content like eBooks or white papers, social media tactics, etc.—we often look to what our competitors are doing. In most cases, businesses look at what their competitors are executing well and try...
