by Jenn Lisak | May 8, 2019 | Branding & Messaging, Events, Marketing Lifecycle
Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
by Jenn Lisak | Jan 31, 2019 | Events, Marketing Lifecycle, Team Sapphire
Effective marketing requires a foundation of measurable data, but I always thought that it needed some level of experienced-backed intuition as well. Sometimes, what the current trends are telling you to do is not always right for your business. So when I needed a...