by Jenn Lisak | Jan 31, 2025 | Team Sapphire
In a never-ending cycle of “holy moly, how does time go by this fast?”, Sapphire is celebrating eight years in business this year. While every year in business is worth a celebration, most tend to recognize anniversaries in intervals of five (five-year, ten-year,...
by Jenn Lisak | Jul 24, 2024 | Branding & Messaging
Did you know that the history of logos dates back centuries to family crests and hieroglyphics? Today, logos are all around us. Unless you’re reading this from off the grid, you could probably find at least five logos wherever you are right now. In short, a...
by Jenn Lisak | Mar 27, 2024 | Marketing Gems
In the fast-paced digital world, email marketing remains a critical strategy for businesses to connect with their audience. However, most inboxes are flooded with messages competing for attention, so knowing the best practices to stand out and drive engagement has...
by Jenn Lisak | May 20, 2020 | Branding & Messaging
Effective content marketing can answer questions your audience never knew they wanted answered. It transforms your subject matter expertise into a digestible, ready-to-read format that prospects or customers can peruse at their leisure. The key is to create the right...
by Jenn Lisak | May 5, 2020 | Team Sapphire
As the founder and CEO of Sapphire Strategy, a small business (like so many others) affected by a global pandemic, I wanted to share some working from home strategies that work well for me and be honest about what’s become more difficult. I hope that by sharing my...
