by Jenn Lisak | Mar 27, 2024 | Marketing Gems
In the fast-paced digital world, email marketing remains a critical strategy for businesses to connect with their audience. However, most inboxes are flooded with messages competing for attention, so knowing the best practices to stand out and drive engagement has...
by Jenn Lisak | Aug 14, 2019 | Branding & Messaging
High-earning products and services have something in common: they communicate a clear understanding of what problems they solve, for whom, and how their solutions are unique in the market. A strong brand, then, has a solid understanding of its product marketing,...
by Jenn Lisak | Jun 13, 2019 | Branding & Messaging
When building your company’s brand, efforts are bucketed into two groups: the visual brand and your messaging. We’ve discussed how crucial your visual presence is to your business, outlining how the aesthetic of your brand resonates with an audience and how the...
by Jenn Lisak | Sep 18, 2018 | Branding & Messaging
A business’ brand is the face of the company; it’s the core that drives social media and content marketing efforts, and it’s a reflection of the business’ values. Brand guidelines are a crucial part to laying a foundation for your marketing efforts, setting the stage...
