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Molding the Strategy: Marketing Gems Podcast Ep. 2

Molding the Strategy: Marketing Gems Podcast Ep. 2

by Jenn Lisak | Dec 17, 2020 | Business Strategies, Marketing Gems Podcast, Marketing Lifecycle

Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing gurus—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization.  In this episode of the Marketing Gems...
New Podcast Episode: Marketing in Uncertain Times with Sapphire CEO

New Podcast Episode: Marketing in Uncertain Times with Sapphire CEO

by Jenn Lisak | Apr 16, 2020 | Business Strategies, Team Sapphire

In Sapphire Strategy’s recent Marketing Gems podcast, our CEO and Founder, Jenn Lisak Golding, offers her experience-backed intuition and industry knowledge to help businesses navigate marketing during a global pandemic.  In this episode, Jenn shares how she’s been...
6 Tips for Working from Home When You Live There, Too

6 Tips for Working from Home When You Live There, Too

by Jenn Lisak | Mar 26, 2020 | Business Strategies, Team Sapphire

Over the past couple of weeks, many organizations have been faced with the challenge of figuring out how to move their teams to a remote work environment, while also thinking about how they can stay productive. At Sapphire, we are lucky to already enjoy the freedom to...
Selling Like a Mind-Reader: How to Resonate With Your Target Personas

Selling Like a Mind-Reader: How to Resonate With Your Target Personas

by Jenn Lisak | Aug 7, 2019 | Branding & Messaging, Business Strategies

Ever shopped for software with your team when some of you cared deeply about functionality and interconnectivity, and others cared most about price? Or deciding on a new hire when one of you prioritized soft skills and the other pushed for technical mastery? It’s a...
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Sapphire Strategy is a Measured Marketing Agency here to help B2B businesses optimize their marketing performance through analytics-backed insight, experienced-based intuition, and strategic creativity.

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