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Marketing Gems
These Tech Companies used SWOT Analysis to Come out on Top of Competitors
For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...
The new pool of SaaS marketing: How to leverage your direct and indirect competitors’ audience to your advantage
When producing marketing materials and strategies—blog posts, long-form content like eBooks or white papers, social media tactics, etc.—we often look to what our competitors are doing. In most cases, businesses look at what their competitors are executing well and try...