Blog
Marketing Gems
Your Business’ Mission Statement, Vision, and Core Values: How These Influence Your Overall Messaging and Marketing
When building your company's brand, efforts are bucketed into two groups: the visual brand and your messaging. We’ve discussed how crucial your visual presence is to your business, outlining how the aesthetic of your brand resonates with an audience and how the...
Indy Marketing Leaders Dive into SaaS Storytelling and Building a Company’s Narrative
Indy Marketing Leaders has launched several marketing meetups in Indianapolis, all with a focus to connect marketers and grow an encouraging community of innovative leaders. The latest panel, “The Science Behind Your Brand and Product Category Creation,” featured...
Sapphire Retreat: What We Learned
For Sapphire Strategy’s first company retreat together, we packed up our things and headed on our maiden voyage to French Lick. We weren’t exactly sure what to expect, but we were all ready to jump in feet first. Our leader, Jenn Lisak Golding, has a way of inspiring...
A 2-Year Anniversary Message from Sapphire’s CEO
It’s hard to believe that two years have gone by since Sapphire Strategy was established. I set out to create a marketing agency that catered to tech companies, professional services businesses, and nonprofits to help optimize their marketing efforts.
Building your brand’s aesthetic: How a business’ brand shapes its culture and overall success
A business’ brand is the face of the company; it’s the core that drives social media and content marketing efforts, and it’s a reflection of the business’ values. Brand guidelines are a crucial part to laying a foundation for your marketing efforts, setting the stage...
These Tech Companies used SWOT Analysis to Come out on Top of Competitors
For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...