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Marketing Gems
Building your brand’s aesthetic: How a business’ brand shapes its culture and overall success
A business’ brand is the face of the company; it’s the core that drives social media and content marketing efforts, and it’s a reflection of the business’ values. Brand guidelines are a crucial part to laying a foundation for your marketing efforts, setting the stage...
These Tech Companies used SWOT Analysis to Come out on Top of Competitors
For years, businesses have leaned on the tried-and-true method of SWOT to help shape their business strategy and marketing execution. SWOT—Strengths, Weakness, Opportunities, and Threats—assists in shaping internal and external parts of a business. Strengths and...
The new pool of SaaS marketing: How to leverage your direct and indirect competitors’ audience to your advantage
When producing marketing materials and strategies—blog posts, long-form content like eBooks or white papers, social media tactics, etc.—we often look to what our competitors are doing. In most cases, businesses look at what their competitors are executing well and try...