Great content marketing strategies are built with the end reader in mind: what kind of content do they prefer to read, see, or hear?
Types of Content
- Blogs or Guest Blogs
- In-Depth Articles
- Case Studies
- Infographics or Micrographics
- Whitepapers or eBooks
- Videos
- Email Marketing or Newsletters
- Podcasts
- Website Copy or Product Marketing
- One Sheets or Printed Collateral
We have a deep understanding of the different types of learners and different types of personality types in relation to decision makers. Because of this understanding, we can create more strategic recommendations in terms of what types of content to create for your audience (e.g., infographic, blog, etc.) and what statements will appeal to them based on their personality types.
When content marketing is done right, your subject matter expertise—the reason why people work with you in the first place—is transferred from your brain to the page; it’s transcribed into a digestible, ready-to-read format that prospects or customers can peruse at their leisure.
Every content piece is supported with researched statistics and data, along with a corresponding visual element. The end result is a robust digital library that strategically answers prospect questions, educates clients and potential customers, and provides value for readers.
Content Marketing Services
Sapphire Strategy specializes in content marketing. We can help you with a variety of projects,
from blog strategy to complex marketing campaign creation.
From blogs to case studies to whitepapers to videos, we can create multiple types of content. It all depends on what is going to be right for your business and your audience. We work with you to find out what that is so you can create more value upfront - especially during the research phase.
Using email as an ongoing communication strategy can drive more visits to your website, can help nurture existing leads, and can create "exclusive content" opportunities to encourage prospects to give you their email addresses.
Email isn't dying; it's only getting bigger. Let us help you create an effective strategy to retain quality leads and provide value for your existing subscribers.
Having created over 200 infographics during the course of her career, our founder and in-house infographic expert, Jenn Lisak, has a proprietary process for infographic research, content creation, and design production.
