This stat isn’t necessarily surprising as we’re introduced to so many new brands every day. But it’s not comforting if you’re a B2B marketer or a business owner who’s trying to make an impact in your industry.
How are you supposed to become more memorable in a world that continues to expand?
Branding is an effective combination of recognizable aesthetics and a distinguishable personality. Companies who have mastered branding have personalized their businesses so well that people feel emotionally connected to them. They are happy when the company sees success, and they’re sad or angry when the company doesn’t live up to their brand values.
Branding is not just pretty fonts or fluffy marketing language; it truly represents your business and how people feel about it at the end of the day. If internal or external representatives don’t portray and represent it properly, it can have serious consequences.
According to Marketing Week, B2B customers are more than 2x as likely to consider a brand that shows personal value over business value, because they perceive little difference in the business value between suppliers.
Sapphire Strategy can help you make your brand memorable, whether you’re starting from scratch or revisiting an established brand.