Blog
Marketing Gems
The Library Approach to Content
Effective content marketing can answer questions your audience never knew they wanted answered. It transforms your subject matter expertise into a digestible, ready-to-read format that prospects or customers can peruse at their leisure. The key is to create the right...
How a CEO Works (and Plays) from Home
As the founder and CEO of Sapphire Strategy, a small business (like so many others) affected by a global pandemic, I wanted to share some working from home strategies that work well for me and be honest about what’s become more difficult. I hope that by sharing my...
New Podcast Episode: Marketing in Uncertain Times with Sapphire CEO
In Sapphire Strategy’s recent Marketing Gems podcast, our CEO and Founder, Jenn Lisak Golding, offers her experience-backed intuition and industry knowledge to help businesses navigate marketing during a global pandemic. In this episode, Jenn shares how she’s been...
6 Tips for Working from Home When You Live There, Too
Over the past couple of weeks, many organizations have been faced with the challenge of figuring out how to move their teams to a remote work environment, while also thinking about how they can stay productive. At Sapphire, we are lucky to already enjoy the freedom to...
How Persona Mapping Helps Bridge the Gap of Marketing and Product
High-earning products and services have something in common: they communicate a clear understanding of what problems they solve, for whom, and how their solutions are unique in the market. A strong brand, then, has a solid understanding of its product marketing,...
Selling Like a Mind-Reader: How to Resonate With Your Target Personas
Ever shopped for software with your team when some of you cared deeply about functionality and interconnectivity, and others cared most about price? Or deciding on a new hire when one of you prioritized soft skills and the other pushed for technical mastery? It’s a...