Sapphire Strategy is an Indianapolis-based, woman-owned business. Inspired by the stories of local entrepreneurs and influenced by a family of business owners, Jenn Golding started Sapphire Strategy with one goal in mind: to deliver a unique offering in a saturated market. By utilizing comprehensive data, experience-backed intuition, and strategic creativity, Jenn and her team provide a variety of digital marketing services with a different approach than a traditional agency.
One of the biggest differentiators is the development of the Sapphire Lifecycle Model, a model that guides brands through each step of the marketing lifecycle to help them audit their current practices, identify what’s working, and create and implement effective strategies based on this information.
Regardless of approach, our goal will always be to build meaningful relationships with our clients and become a partner in success.
Sapphire Strategy’s mission is to provide B2B businesses with the consultation, strategies, and recommendations they need to optimize their marketing performance and increase the ROI on their marketing spend. We are dedicated to:
- Building meaningful partnerships with our clients.
- Creating and delivering quality products and services.
- Being transparent about our process and recommendations.
- Communicating on a regular basis to avoid confusion or misunderstandings.
- Providing realistic deadlines and meeting them.
- Ethically managing our business and relationships.
- Connecting others with potential clients, partners, or beneficial contacts.
- Living up to our word.
Jenn gave a fantastic presentation about social media at IUPUI for students enrolled in Intro to Public Relations. She thoroughly explained to the students how various social media outlets can be utilized to enhance their public relations campaigns. Additionally, she provided “real-life” examples of how social media campaigns can negatively impact even the strongest brands when proper PR planning techniques are not applied. Her presentation was thought-provoking and engaging. In fact, we ran out of time because the students had so many questions! I will definitely have her back again.