About Sapphire Strategy

Sapphire Strategy is an Indianapolis-based, woman-owned business. Inspired by the stories of local entrepreneurs and influenced by a family of business owners, Jenn Golding started Sapphire Strategy with one goal in mind: to deliver a unique offering in a saturated market. By utilizing comprehensive data, experience-backed intuition, and strategic creativity, Jenn and her team provide a variety of digital marketing services with a different approach than a traditional agency.

One of the biggest differentiators is the development of the Sapphire Lifecycle Model, a model that guides brands through each step of the marketing lifecycle to help them audit their current practices, identify what’s working, and create and implement effective strategies based on this information.

Regardless of approach, our goal will always be to build meaningful relationships with our clients and become a partner in success.


Sapphire Strategy’s mission is to provide B2B businesses with the consultation, strategies, and recommendations they need to optimize their marketing performance and increase the ROI on their marketing spend. We are dedicated to:

  • Building meaningful partnerships with our clients.
  • Creating and delivering quality products and services.
  • Being transparent about our process and recommendations.
  • Communicating on a regular basis to avoid confusion or misunderstandings.
  • Providing realistic deadlines and meeting them.
  • Ethically managing our business and relationships.
  • Connecting others with potential clients, partners, or beneficial contacts.
  • Living up to our word.
Jenn Lisak, President of Sapphire Strategy
Jenn Golding
President & CEO

Jenn Golding (Lisak) is the President and CEO of Sapphire Strategy. Since graduating from Butler with her Bachelor’s degree in marketing in 2010, Jenn has played an active role in the digital marketing industry in Indianapolis.

In 2011, she joined the team at DK NEW MEDIA, a new media agency owned by Douglas Karr, where she was in charge of client strategy and management. After three years with the agency, Jenn was promoted to Vice President and Partner at 26 years old for her dedication to the business and her clients. At that time, she was responsible for complete client operations.

During her time at DK New Media, Jenn received the following accolades:

  • Finalist nominee for Indy’s Best and Brightest award in the Technology division in 2012 and 2013.
  • Received the TechPoint Tech 25 Award honoring emerging tech leaders.
  • Client Widen wins “Killer Content Award” for an infographic story she produced and managed.

She also worked with nationally recognized clients like Angie’s List, Delivra, Compendium, ExactTarget, GoDaddy, and more.

After branching out on her own and starting her business at the beginning of 2017, Jenn has been able to quickly scale Sapphire Strategy. She is working with a variety of clients, including two SaaS companies, a non-profit, a retail brand, a professional coach, a technology publication, a spa, an emerging science business, business consultant, and more. As a result of the growth, Sapphire Strategy will be opening its offices in downtown Indianapolis in July 2017.

Community Involvement

Throughout her career, Jenn has been focused on giving back and being involved in the community. In 2014, she served as a member of the Connectivity Committee for Plan 2020, the bicentennial plan for Indianapolis and Marion County. She was also a part of Class 3 of Indy Hub’s 1828 Project, a gathering of young leaders between the ages of 18 and 28.

In 2015, she was elected as the co-president of the 1816 Board, the associate board for the Indiana State Museum. She served with her co-president, Sara Croft, for two years, helping engage young professionals with the museum and bring in corporate sponsors for their annual fundraiser.

At the end of 2015, Jenn became involved with the Indianapolis Chapter of the National Association of Women Business Owners (NAWBO-Indianapolis) as an in-kind corporate partner. Since the beginning of her partnership with NAWBO-Indianapolis, she has been an active member of the Communications Committee, has helped grow the organization’s social following, hosted and produced the “Driving Business Forward” podcast, and joined the Programs Committee at the end of 2016. At the beginning of 2017, she became a member of the chapter, in addition to being a corporate partner and actively involved in two committees.

In July of 2016, Jenn became a board member for King Park Development Corporation, a non-profit community development corporation (CDC) committed to improved housing, economic development, and quality of life in the King Park area. After working with the organization for over two years and seeing the impact they made in the Indianapolis community, she was passionate about their mission and their efforts with the Build Fund, a loan fund operated by King Park and the only CDFI solely devoted to supporting economic development in Indianapolis. In December of 2016, Jenn and her fiance Ryan moved to Herron Morton, a neighborhood in King Park.

At the beginning of 2017, Jenn became a member of the 500 Circle, a group of executives and entrepreneurs who have a desire to share their knowledge and experience toward developing women leaders. The minimum donation of $1000 for the 500 Circle supports the Pass The Torch for Women’s Project Grow program, which provides mentoring relationships and leadership training to female college students, as well as programming for emerging women leaders.

Kylie Haulk Yasin
Kylie Haulk Yasin
Creative Coordinator

Kylie has a passion for creating and thinking outside the box and truly values kindness and uniqueness.

Since completing her degrees, she has spent a diverse career path using interpersonal skills and a genuine sense of empathy working to improve and enrich the lives of others. It has been her goal in any job position to create real connections and she has been able to do so as a case manager, care coordinator, and a combination of roles as nanny and personal assistant. The family she has worked with for years currently has children who are becoming more independent every day, which has allowed her to take on this new role in the marketing field.

As the Creative Coordinator at Sapphire Strategy, she assists the agency with design and any creative endeavors along with office coordination and social media. Her desire for lifelong learning and daily creating are allowing her to embrace this new challenge and continue expanding her skill set in the area of graphic design.

On the personal side, she is a proud newlywed who married late in life for the first time and gained a partner that shares her playful spirit and keeps daily life fun. She is blessed to be the stepmom of two unique kids who keep her busy and the mommy to one very spoiled cat. She enjoys sunflowers, pancakes, giraffes, children’s literature, abstract art, bright colors, rain, photography and digital scrapbooking. When she grows up, she would still like to be a florist, a greeting card writer, and to publish a few children’s books.